It May Be Time to Rebrand Your Business. Why & How Frequently to Rebrand..?

9/1/2019

When Should You Rebrand Your Business?
There is a lot that goes along with rebranding (updating your website, business cards, email signatures, product labels, social media channels, logo signage, etc.) so I know this can be a daunting task. But it is up to you to know when the time is right to consider a rebrand!

On average a company will rebrand every 7-10 years. This might include some combination of changes to the following: colors, logos, style, message, or even the actual name.

Colors: Are you a trendy brand that needs to keep up with the hottest styles? Are you a service brand that needs to consider the subliminal/mental/ emotional meanings of your colors?
Logos: Has your text font become outdated (think Comic Sans or Papyrus...) or has your icon become less relevant or (gulp...) controversial?
Style: Does your brand look (unintentionally) retro, simply due to years of neglect? Unless you are going to start selling records, it may be time...
Message: Has the vision, direction or primary product of your business changed enough to warrant a new message in your brand?
Name: Have you gone through a merger, expansion, relocation, or even a legal/trademark situation that would justify (or require) a new name for your business?

So remember to do your homework, keep a watchful eye on the competition, be aware of your market, and make sure you are the progressive, memorable trend-setter in your industry rather than an uneventful afterthought!

10 Comments

Penelope Smith link

1/22/2020 07:33:07 pm

This is some really good information about custom signage. It is nice to know that it would be smart to get colors that will stand out well. It is also good to know that you will need to consider what type of emotion you want to convey.

Kansas City Chiefs Embroidery Design link

2/12/2021 12:49:40 am

Great article! You have provided excellent information here. Thanks for sharing. It is really helpful to me as I am trying to improvise my skills in logo designing. keep sharing more on this.

Braden Bills link

8/1/2022 10:25:26 am

My friend wants to rebrand his business, but he's not sure where to start. It makes sense that getting a new logo would be an important start. I'll make sure that he knows to get a new sign incorporating that logo, too.

Store Express link

8/30/2022 04:43:19 am

Thanks for the info about signs. I want a sign for my business. I'll consider this info as I look for a way to get a custom sign.

John Carston link

9/1/2022 07:33:22 pm

It helped when you said that colors are needed if the theme of your store has different colors. My best friend told me yesterday that he and his friend hoped to find business signage for their store to attract customers, and he asked if I had any idea what could be the best option to do. I'm glad about this valuable article, I'll tell him that it will be much better if they consult a trusted custom signage service as they can help provide more information about the designs and ideas.

Shaun Pant link

9/5/2022 05:00:46 am

Really appreciate the article. Change in color and style surely brings a sense of being up to date with modern trends.

Aaron Taylor link

9/10/2022 08:28:10 am

Rebranding is surely an investment. If done properly, will yield exponential returns over the life of your business. Great article.
Thanks for sharing.

Restaurant Signage link

10/4/2022 09:43:28 am

Thank you for very useful information. I got some good points here.
The technology is worth investing in.

Mia Evans link

10/14/2022 05:53:32 am

I like that you talked about also considering the hottest styles and what the colors would mean the most to your brand. I can imagine how it can also affect us consumers whether we would like your brand and what you are advertising with what signs you are using. For me, I tend to look for those that feel warm, because I love anything that makes me feel cozy.

Jessie Holloway link

2/15/2023 10:58:49 am

Thanks so much for explaining how rebranding works and why it can be helpful to keep your company looking and feeling fresh. My cousin's husband owns a restaurant and since opening up the other location he's been wanting to rebrand to give both places a new feel. We'll have to look into finding a custom sign company he can work with to help him get new logos and other signs around the two buildings.

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