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Official Blog of
​Custom Logo Signs

It May Be Time to Rebrand Your Business. Why & How Frequently to Rebrand..?

9/1/2019

1 Comment

 
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​When Should You Rebrand Your Business?
There is a lot that goes along with rebranding (updating your website, business cards, email signatures, product labels, social media channels, logo signage, etc.) so I know this can be a daunting task. But it is up to you to know when the time is right to consider a rebrand!

On average a company will rebrand every 7-10 years. This might include some combination of changes to the following: colors, logos, style, message, or even the actual name.
  1. Colors: Are you a trendy brand that needs to keep up with the hottest styles? Are you a service brand that needs to consider the subliminal/mental/ emotional meanings of your colors?
  2. Logos: Has your text font become outdated (think Comic Sans or Papyrus...) or has your icon become less relevant or (gulp...) controversial?
  3. Style: Does your brand look (unintentionally) retro, simply due to years of neglect? Unless you are going to start selling records, it may be time...  
  4. Message: Has the vision, direction or primary product of your business changed enough to warrant a new message in your brand? 
  5. Name: Have you gone through a merger, expansion, relocation, or even a legal/trademark situation that would justify (or require) a new name for your business?
So remember to do your homework, keep a watchful eye on the competition, be aware of your market, and make sure you are the progressive, memorable trend-setter in your industry rather than an uneventful afterthought!
1 Comment
Penelope Smith link
1/22/2020 05:33:07 pm

This is some really good information about custom signage. It is nice to know that it would be smart to get colors that will stand out well. It is also good to know that you will need to consider what type of emotion you want to convey.

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    A famous man once said, "If you're good at something, never do it for free!" That was the Joker. A better man once said, "Strap on your boots son, the neighbors need help." That was my dad. Like, every Saturday. =) This info is a free service for you, in his honor. I hope it helps you and your business to grow!

    Eric Waddington | CMO

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  • Get a Quote
  • Sign Types
    • *UL Certified Signs*
    • Artisan Metal Signs
    • Custom Wood Signs
    • Backlit LED Signs
    • Push-Thru 3D LED Signs
    • Glass and Acrylic Signs
    • Custom Lettering
    • Channel Letters Signs
    • Marquee Light Bulb Signs
    • Outdoor Building Signs
    • School Mascot Signs
    • Grind Pattern Options
  • Info
    • Contact Us
    • About Us
    • Testimonials
    • Our Process
    • Blog: Tips & Tricks
    • FAQs
    • Shipping Info
  • Other
    • Specialty Graphics Printing >
      • HD Prints on Metal
    • Corporate Awards
    • Custom Manufacturing