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Official Blog of
​Custom Logo Signs

It May Be Time to Rebrand Your Business. Why & How Frequently to Rebrand..?

9/1/2019

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​When Should You Rebrand Your Business?
There is a lot that goes along with rebranding (updating your website, business cards, email signatures, product labels, social media channels, logo signage, etc.) so I know this can be a daunting task. But it is up to you to know when the time is right to consider a rebrand!

On average a company will rebrand every 7-10 years. This might include some combination of changes to the following: colors, logos, style, message, or even the actual name.
  1. Colors: Are you a trendy brand that needs to keep up with the hottest styles? Are you a service brand that needs to consider the subliminal/mental/ emotional meanings of your colors?
  2. Logos: Has your text font become outdated (think Comic Sans or Papyrus...) or has your icon become less relevant or (gulp...) controversial?
  3. Style: Does your brand look (unintentionally) retro, simply due to years of neglect? Unless you are going to start selling records, it may be time...  
  4. Message: Has the vision, direction or primary product of your business changed enough to warrant a new message in your brand? 
  5. Name: Have you gone through a merger, expansion, relocation, or even a legal/trademark situation that would justify (or require) a new name for your business?
So remember to do your homework, keep a watchful eye on the competition, be aware of your market, and make sure you are the progressive, memorable trend-setter in your industry rather than an uneventful afterthought!
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    A famous man once said, "If you're good at something, never do it for free!" That was the Joker. A better man once said, "Strap on your boots son, the neighbors need help." That was my dad. Like, every Saturday. =) This info is a free service for you, in his honor. I hope it helps you and your business to grow!

    Eric Waddington | CMO

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  • Get a Quote
  • Sign Types
    • Artisan Metal Signs
    • Custom Wood Signs
    • Backlit LED Signs
    • Glass and Acrylic Signs
    • Custom Lettering
    • Channel Letters Signs
    • Marquee Light Bulb Signs
    • Outdoor Building Signs
    • School Mascot Signs
    • Grind Pattern Options
  • Info
    • Contact Us
    • About Us
    • Testimonials
    • Our Process
    • Blog: Tips & Tricks
    • FAQs
    • Shipping Info
    • Pricing >
      • Low Price Logo Signs
  • Other
    • Specialty Graphics Printing >
      • HD Prints on Metal
    • Corporate Awards
    • Custom Manufacturing