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Official Blog of
​Custom Logo Signs

It May Be Time to Rebrand Your Business. Why & How Frequently to Rebrand..?

9/1/2019

10 Comments

 
Picture
​When Should You Rebrand Your Business?
There is a lot that goes along with rebranding (updating your website, business cards, email signatures, product labels, social media channels, logo signage, etc.) so I know this can be a daunting task. But it is up to you to know when the time is right to consider a rebrand!

On average a company will rebrand every 7-10 years. This might include some combination of changes to the following: colors, logos, style, message, or even the actual name.
  1. Colors: Are you a trendy brand that needs to keep up with the hottest styles? Are you a service brand that needs to consider the subliminal/mental/ emotional meanings of your colors?
  2. Logos: Has your text font become outdated (think Comic Sans or Papyrus...) or has your icon become less relevant or (gulp...) controversial?
  3. Style: Does your brand look (unintentionally) retro, simply due to years of neglect? Unless you are going to start selling records, it may be time...  
  4. Message: Has the vision, direction or primary product of your business changed enough to warrant a new message in your brand? 
  5. Name: Have you gone through a merger, expansion, relocation, or even a legal/trademark situation that would justify (or require) a new name for your business?
So remember to do your homework, keep a watchful eye on the competition, be aware of your market, and make sure you are the progressive, memorable trend-setter in your industry rather than an uneventful afterthought!
10 Comments
Penelope Smith link
1/22/2020 07:33:07 pm

This is some really good information about custom signage. It is nice to know that it would be smart to get colors that will stand out well. It is also good to know that you will need to consider what type of emotion you want to convey.

Reply
Kansas City Chiefs Embroidery Design link
2/12/2021 12:49:40 am

Great article! You have provided excellent information here. Thanks for sharing. It is really helpful to me as I am trying to improvise my skills in logo designing. keep sharing more on this.

Reply
Braden Bills link
8/1/2022 10:25:26 am

My friend wants to rebrand his business, but he's not sure where to start. It makes sense that getting a new logo would be an important start. I'll make sure that he knows to get a new sign incorporating that logo, too.

Reply
Store Express link
8/30/2022 04:43:19 am

Thanks for the info about signs. I want a sign for my business. I'll consider this info as I look for a way to get a custom sign.

Reply
John Carston link
9/1/2022 07:33:22 pm

It helped when you said that colors are needed if the theme of your store has different colors. My best friend told me yesterday that he and his friend hoped to find business signage for their store to attract customers, and he asked if I had any idea what could be the best option to do. I'm glad about this valuable article, I'll tell him that it will be much better if they consult a trusted custom signage service as they can help provide more information about the designs and ideas.

Reply
Shaun Pant link
9/5/2022 05:00:46 am

Really appreciate the article. Change in color and style surely brings a sense of being up to date with modern trends.

Reply
Aaron Taylor link
9/10/2022 08:28:10 am

Rebranding is surely an investment. If done properly, will yield exponential returns over the life of your business. Great article.
Thanks for sharing.

Reply
Restaurant Signage link
10/4/2022 09:43:28 am

Thank you for very useful information. I got some good points here.
The technology is worth investing in.

Reply
Mia Evans link
10/14/2022 05:53:32 am

I like that you talked about also considering the hottest styles and what the colors would mean the most to your brand. I can imagine how it can also affect us consumers whether we would like your brand and what you are advertising with what signs you are using. For me, I tend to look for those that feel warm, because I love anything that makes me feel cozy.

Reply
Jessie Holloway link
2/15/2023 10:58:49 am

Thanks so much for explaining how rebranding works and why it can be helpful to keep your company looking and feeling fresh. My cousin's husband owns a restaurant and since opening up the other location he's been wanting to rebrand to give both places a new feel. We'll have to look into finding a custom sign company he can work with to help him get new logos and other signs around the two buildings.

Reply

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    Author

    A famous man once said, "If you're good at something, never do it for free!" That was the Joker. A better man once said, "Strap on your boots son, the neighbors need help." That was my dad. Like, every Saturday. =) This info is a free service for you, in his honor. I hope it helps you and your business to grow!

    Eric Waddington | CMO

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  • Get a Quote
  • Sign Types
    • Channel Letter Signs
    • Lightbox/Cabinet Signs
    • Monument Signs
    • Basic Signs
    • Custom Signs
    • One-of-a-Kind Signs
    • *UL Certified Signs*
    • Signs by Industry >
      • Bar & Brewery Signs
      • Beauty Salon & Spa Signs
      • Cannabis Dispensary Signs
      • Church Signs
      • Coffee Shop Signs
      • Construction & Contracting Signs
      • Dental Office Signs
      • Financial Services
      • Law Firms
      • Medical Practice Signs
      • Real Estate Office Signs
      • Restaurant Signs
      • Retail Storefront Signs
      • School Signs
    • Signs by Style >
      • Artisan Metal Signs
      • Backlit LED Signs
      • Battery-Powered LED Signs
      • Custom Lettering
      • Custom Wood Signs
      • Glass and Acrylic Signs
      • Marquee Light Bulb Signs
      • Outdoor Building Signs
      • Push-Thru 3D LED Signs
  • Gallery
  • Info
    • Warranty Coverage
    • Contact Us
    • About Us
    • Wholesale Partnerships
    • UL Certification Services
    • Our Process
    • Grind Pattern Options
    • Blog: Tips & Tricks
    • FAQs
    • Shipping Info
  • Locations
  • Other
    • Specialty Graphics Printing >
      • HD Prints on Metal
    • Corporate Awards
    • Custom Manufacturing
    • Referral Program
    • Review Request
    • Testimonials