It May Be Time to Rebrand Your Business. Why & How Frequently to Rebrand..?

​When Should You Rebrand Your Business?
There is a lot that goes along with rebranding (updating your website, business cards, email signatures, product labels, social media channels, logo signage, etc.) so I know this can be a daunting task. But it is up to you to know when the time is right to consider a rebrand!

On average a company will rebrand every 7-10 years. This might include some combination of changes to the following: colors, logos, style, message, or even the actual name.

1. Colors: Are you a trendy brand that needs to keep up with the hottest styles? Are you a service brand that needs to consider the subliminal/mental/ emotional meanings of your colors?
2. Logos: Has your text font become outdated (think Comic Sans or Papyrus...) or has your icon become less relevant or (gulp...) controversial?
3. Style: Does your brand look (unintentionally) retro, simply due to years of neglect? Unless you are going to start selling records, it may be time...  
4. Message: Has the vision, direction or primary product of your business changed enough to warrant a new message in your brand? 
5. Name: Have you gone through a merger, expansion, relocation, or even a legal/trademark situation that would justify (or require) a new name for your business?

So remember to do your homework, keep a watchful eye on the competition, be aware of your market, and make sure you are the progressive, memorable trend-setter in your industry rather than an uneventful afterthought!