Always be informed when making a purchase; especially one as significant as the signage that represents you and your company to the world. These important tips will help you be prepared as you consider sign styles and details, choose a sign company, and ultimately purchase custom signage for your business.
Most people assume "a sign is a sign is a sign," and may think that the way in which signs are made is unimportant... But did you know there are at least 23 different decisions made by a sign-maker when creating either a cheap or a quality sign? They include:
Each of these decisions will not only have a far-reaching impact on the appearance and life of your sign, but they can also influence how a potential customer interprets the quality of your brand, products and services. Not every sign is made equal, and we like sign-makers who err on the side of caution and quality! Even though it may not be the fastest and cheapest way to make a sign, taking the high road for each of these decisions (and any others that crop up along the way) ensures the highest level of aesthetics, detail, quality, durability and longevity.
We all know that location is critical, but plenty of businesses fail in great locations while others thrive off the beaten path. Here are 10 of my best suggestions to draw a crowd:
Custom Logo Signs has become a national leader in innovative and eye-catching signs, specializing in unique materials (like various metals, colored acrylic and reclaimed wood), artistic grind patterns, creative textures, quality finishes, stunning LED lights, and more. Reach out to us now and mention this article for a FREE $100 CREDIT to be redeemed toward any custom sign purchase.
Your brand is more than just your name, colors and logo. Although your logo and signage are an important step, your brand is how your customers perceive your business and products; what comes to their mind when they see the name of your business? Amazon = easy, fast, everything. Apple = innovation, style, high-tech. Consciously or otherwise, your customers expect consistency across all platforms and interactions with you; statistically that consistency contributes to a 23% average increase in revenue!
Regardless of your product or industry, here are a few important ways to establish and reinforce your brand to tap into that growth potential:
It's no secret that first impressions are significant, but how important are they, and what factors come together to form that first impression? Some combination of your storefront, your logo, your signage, your personnel, your communication, your website, and of course your product or service itself may come together to form that first impression. Here are some stats about how you are being judged, and why it matters...
Statistical Data Reference: https://www.crowdspring.com/blog/successful-branding-for-entrepreneurs-statistics/
Don't let those smiles fool ya, there's blood in the water and they're beating you to the feast! =) If you're stagnant, you're losing, and you can bet the competition is creeping in on your customers. Follow these tips to fight back; draw in new prospects, build instant chemistry, and keep them coming back (and spreading the word...)
A famous man once said, "If you're good at something, never do it for free!" That was the Joker. A better man once said, "Strap on your boots son, the neighbors need help." That was my dad. Like, every Saturday. =) This info is a free service for you, in his honor. I hope it helps you and your business to grow!