You only get 1 first impression. Let them know you're legit.
The first component is the 3D lettering, which gives a more engineered look due to the depth, texture, and natural shadows of the dimensional logo. The next element was the LED strips to make it a backlit sign, however historically we would fabricate the 3D logos from metal, so the LED lighting would only create a halo around the outer edges. Our "Ah-Ha" moment finally came when we engineered a method of fabricating custom-colored acrylic logos/letters and pushing them through a metal panel with a matching negative cut-out of the logos/letters, and then illuminating the 3D sign from behind. We snake the LED strips behind all the protruding acrylic, creating an incredible illuminated sign that features 3D lettering with both halo-style and surface-lit techniques.