Is Your Interior Due for a Remodel?
Location and relocation are just two of the many reasons your business may need a facelift. On average a store’s design will stay fresh for about 5-7 years before they should remodel, while some require a remodel as frequently as every 3 years. When was the last time your interior got a makeover..?
Whether you are past due or not, the following factors influence how frequently you should be updating and upgrading your interior:
Other Benefits: Regardless of the frequency, an updated interior can improve your customer experience, optimize your systems, enhanced the aesthetics, improve employee efficiency, elevate the metal and emotional state of customers and workers, create opportunities for word of mouth and social media exposure, and much more.
Don't let your interior go stale! Spend a weekend painting the walls, bring in a local artist to do a funky mural that people will want to take (and SHARE) photos in front of, repurpose or reuse some unique antique furnishings, and install some crafty new logo signs for the ultimate head-turning accent in your new remodeled space!
When Should You Rebrand Your Business?
There is a lot that goes along with rebranding (updating your website, business cards, email signatures, product labels, social media channels, logo signage, etc.) so I know this can be a daunting task. But it is up to you to know when the time is right to consider a rebrand!
On average a company will rebrand every 7-10 years. This might include some combination of changes to the following: colors, logos, style, message, or even the actual name.
Always be informed when making a purchase; especially one as significant as the signage that represents you and your company to the world. These important tips will help you be prepared as you consider sign styles and details, choose a sign company, and ultimately purchase custom signage for your business.
Did You Know There Are At Least 23 Decisions Made by a Sign Maker While Making Your Sign..?
Most people assume "a sign is a sign is a sign," and may think that the way in which signs are made is unimportant... But did you know there are at least 23 different decisions made by a sign-maker when creating either a cheap or a quality sign? They include:
Each of these decisions will not only have a far-reaching impact on the appearance and life of your sign, but they can also influence how a potential customer interprets the quality of your brand, products and services. Not every sign is made equal, and we like sign-makers who err on the side of caution and quality! Even though it may not be the fastest and cheapest way to make a sign, taking the high road for each of these decisions (and any others that crop up along the way) ensures the highest level of aesthetics, detail, quality, durability and longevity.
Gotta Catch Their Eye! 10 Ways to Get Customers Off the Street & In Your Door...
We all know that location is critical, but plenty of businesses fail in great locations while others thrive off the beaten path. Here are 10 of my best suggestions to draw a crowd:
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Your brand is more than just your name, colors and logo. Although your logo and signage are an important step, your brand is how your customers perceive your business and products; what comes to their mind when they see the name of your business? Amazon = easy, fast, everything. Apple = innovation, style, high-tech. Consciously or otherwise, your customers expect consistency across all platforms and interactions with you; statistically that consistency contributes to a 23% average increase in revenue!
Regardless of your product or industry, here are a few important ways to establish and reinforce your brand to tap into that growth potential:
No 2nd Takes! It's All in the 1st Impression: 5 Judgements New Customers Are Making About You...
It's no secret that first impressions are significant, but how important are they, and what factors come together to form that first impression? Some combination of your storefront, your logo, your signage, your personnel, your communication, your website, and of course your product or service itself may come together to form that first impression. Here are some stats about how you are being judged, and why it matters...
Statistical Data Reference: https://www.crowdspring.com/blog/successful-branding-for-entrepreneurs-statistics/
Don't let those smiles fool ya, there's blood in the water and they're beating you to the feast! =) If you're stagnant, you're losing, and you can bet the competition is creeping in on your customers. Follow these tips to fight back; draw in new prospects, build instant chemistry, and keep them coming back (and spreading the word...)
A famous man once said, "If you're good at something, never do it for free!" That was the Joker. A better man once said, "Strap on your boots son, the neighbors need help." That was my dad. Like, every Saturday. =) This info is a free service for you, in his honor. I hope it helps you and your business to grow!