Your brand is more than just your name, colors and logo. Although your logo and signage are an important step, your brand is how your customers perceive your business and products; what comes to their mind when they see the name of your business? Amazon = easy, fast, everything. Apple = innovation, style, high-tech. Consciously or otherwise, your customers expect consistency across all platforms and interactions with you; statistically that consistency contributes to a 23% average increase in revenue!
Regardless of your product or industry, here are a few important ways to establish and reinforce your brand to tap into that growth potential:
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A famous man once said, "If you're good at something, never do it for free!" That was the Joker. A better man once said, "Strap on your boots son, the neighbors need help." That was my dad. Like, every Saturday. =) This info is a free service for you, in his honor. I hope it helps you and your business to grow!