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Official Blog of
​Custom Logo Signs

Be Prepared! 9 Things You Should Know Before Buying a Logo Sign

8/10/2019

3 Comments

 
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Always be informed when making a purchase; especially one as significant as the signage that represents you and your company to the world. These important tips will help you be prepared as you consider sign styles and details, choose a sign company, and ultimately purchase custom signage for your business.
  1. Logo Design vs Sign Design: Even though your sign maker will likely include a digital rendering of your sign, understand that logo design firms are a completely different business than sign manufacturers. Make sure you have your logo and brand established BEFORE you start shopping for a sign company.

  2. Price Range: In a nutshell, plan on spending anywhere from several hundred to several thousand dollars for a good logo sign. The low end would include signs that are simple, flat, thinner material, printed, indoor, smaller, etc. As you add features like laser cutting, LED lighting, artistic grinds, custom paint jobs, layers, outdoor, oversized, etc., your price will climb up into the thousands.

  3. Never Been Made Before: One thing clients often forget is that every sign is a 1 of 1 original; it's not as easy as pulling a box off the shelf and slapping a shipping label on it! That exact sign with those exact specifications and your exact logo has never been made before. This means that the rules (and cost savings) of bulk manufacturing go out the window. So understand how that can affect your price, and do your best to be patient as the sign company deals with any unexpected surprises that pop up along the way.

  4. Quality Varies Significantly: If you recall from my previous email, there are at least 23 different decisions made by a sign maker as they make your sign. So don't assume that just because two digital renderings or examples look similar in a picture that they are equal in quality, durability, longevity, etc.

  5. Different Signs for Different Purposes: If you don't know exactly which type of sign you want, consider what it is being used for. Is it going outdoors to draw foot traffic to your shop? If so, something bold and flashy with artistic grind patterns and LED lights might be in order. Is it going behind your reception desk? Something with a lot of layers, texture, and a very high-end finish will help establish quality and authenticity in your brand. Is it a wayfinding or break room sign? A simple print on durable aluminum may do the trick.

  6. Not All Renderings Are Created Equal: Some sign companies will provide free digital renderings in advance, while others will not begin the graphics work until at least a design deposit is paid. If they require a payment, you might ask for an example of their digital renderings, to give you an idea of the type of visual you can expect before the work begins. Some companies take the time to create renderings that are much more detailed, realistic and accurate than others!

  7. Local Permits: Typically the sign maker does not get involved with the process of acquiring any necessary building/construction permits related to your sign, so you will want to research that in advance and relay any design requirements and specifications to your sign maker before you place the order. Your landlord or local municipality should be able to confirm whether you need a permit, especially if the sign is going outdoors, has LED lights, is particularly large/heavy, etc.

  8. Sign Installation: Much like an artist and their artwork, most sign makers do not install the sign. If they do, it would be an additional cost, and can be a pretty significant expense, depending on the size and mounting details. If you purchase an illuminated sign, you will need to hire a local electrician to wire it up and connect it to a power source. Generally speaking, the sign company should include the hanging hardware (like mounting brackets, rail brackets, standoffs, etc.) and your maintenance person, a handyman, or a local general contractor can handle the install.

  9. Maintenance: The level of maintenance required will vary based on the type (and quality) of sign and the environment it is in. A marquee sign will require light bulb replacements, an outdoor sign may require periodic cleaning, an indoor sign with cuts and layers will benefit from the occasional feather duster. Regarding finish quality, request UV resistant colors and durable clear coat finishes, especially if the sign will be exposed to sunlight, humid weather, salty air, etc.
You may have a bit of homework after reading these tips, but the extra effort will pay off! You will know what to expect, what to ask for, and be prepared to make a decision. Feel free to reach out to a rep at Custom Logo Signs if you have more specific questions on any of these points, or need help anywhere along the way.
3 Comments
Braden Bills link
7/26/2022 11:13:50 am

My friend wants to make sure that he gets his business advertised properly. It makes sense that getting a sign made would be important. I'll make sure he knows to find a good sign company to ensure that he gets one that's high quality.

Reply
John Carston link
8/3/2022 07:36:32 pm

It's great that this article talked that you should know the purpose and meaning of your signage before having them. My buddy told me a couple of days ago that he was hoping to find custom signage to attract customers to their store, and he asked if I had any idea what would be the best option to do. I'm thankful for this informative article, I'll be sure to tell him that it will be much better if they consult a trusted custom sign company as they can answer all their inquiries.

Reply
Shaun Pant link
9/5/2022 04:35:06 am

Thanks for the blog. I didn't know you have to take a permit to install a store sign. Thanks for your tips, they were surely very helpfull.

Reply

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    A famous man once said, "If you're good at something, never do it for free!" That was the Joker. A better man once said, "Strap on your boots son, the neighbors need help." That was my dad. Like, every Saturday. =) This info is a free service for you, in his honor. I hope it helps you and your business to grow!

    Eric Waddington | CMO

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  • Get a Quote
  • Sign Types
    • Channel Letter Signs
    • Lightbox/Cabinet Signs
    • Monument Signs
    • Basic Signs
    • Custom Signs
    • One-of-a-Kind Signs
    • *UL Certified Signs*
    • Signs by Industry >
      • Bar & Brewery Signs
      • Beauty Salon & Spa Signs
      • Cannabis Dispensary Signs
      • Church Signs
      • Coffee Shop Signs
      • Construction & Contracting Signs
      • Dental Office Signs
      • Financial Services
      • Law Firms
      • Medical Practice Signs
      • Real Estate Office Signs
      • Restaurant Signs
      • Retail Storefront Signs
      • School Signs
    • Signs by Style >
      • Artisan Metal Signs
      • Backlit LED Signs
      • Battery-Powered LED Signs
      • Custom Lettering
      • Custom Wood Signs
      • Glass and Acrylic Signs
      • Marquee Light Bulb Signs
      • Outdoor Building Signs
      • Push-Thru 3D LED Signs
  • Gallery
  • Info
    • Warranty Coverage
    • Contact Us
    • About Us
    • Wholesale Partnerships
    • UL Certification Services
    • Our Process
    • Grind Pattern Options
    • Blog: Tips & Tricks
    • FAQs
    • Shipping Info
  • Locations
  • Other
    • Specialty Graphics Printing >
      • HD Prints on Metal
    • Corporate Awards
    • Custom Manufacturing
    • Referral Program
    • Review Request
    • Testimonials